Gone are those days of hierarchy in entertainment and showbiz where one vertical would be rated higher than the other. When the boom of digital content creators, YouTubers and influencers started in this country, many felt that their importance will never be equivalent to the popularity that ‘film actors’ get from the audience. While films and TV would be placed on the higher side of the chart when it came to perception, the world of YouTube and influencers would always be looked down upon in comparison to them. However, such is the power of social media and its reach that today, some of the biggest actors of mainstream cinema are collaborating with top YouTubers and influencers to promote their movies.
With retention span getting lesser with new short-format video apps, the idea is obvious. Either you create anything engaging with your audience within the first 15-30 seconds or you lose the plot. Seems like some of our mainstream actors have realized the importance of these YouTubers and have given them their due respect and credit by collaborating with them. While the basic intention is of course to promote your own movie, the fact that both influencers and actors are coming together to create short-format video content is in itself an entertaining thought. So today here’s taking a look at some of our leading YouTubers and influencers and their special Instagram reel and YouTube video collaborations with our top stars in the country.
Bhuvan Bam With Shah Rukh Khan and Ram Charan: Bhuvan Bam is undoubtedly the biggest name that hits our mind when we talk about YouTubers and influencers. Henceforth, it is only natural that two of the biggest actors in the country will collaborate with him to promote their movies. While Bhuvan had created a funny video with none other than Shah Rukh Khan during the promotions of Zero, he collaborated with ‘RRR’ actor Ram Charan to support Rajamouli’s vision and spectacle. Both the videos went incredibly viral and in case you haven’t seen them yet, you must check out ASAP.
Ashish Chanchlani with Shahid Kapoor, Rajkummar Rao and Bhumi Pednekar: Just like Bhuvan Bam, Ashish Chanchlani too is one of the biggest names around in the content creators and influencing space. A lot of actors have realized the importance of collaboration with him to promote their movies. However, the best ones that went viral were with Shahid Kapoor for ‘Jersey’ and the duo of Rajkummar Rao and Bhumi Pednekar for ‘Badhaai Do’. While he is seen getting engaged in a hilarious argument with Shahid in the Jersey promotional video, he’s busy giving tips to Raj and Bhumi on how to create fun reels.
BeYouNick with Ajay Devgn and Sanjay Dutt: He is one of the finest content creators around and hence, it’s no surprise that big actors like Ajay Devgn and Sanjay Dutt too didn’t give a second thought when it came to collaborating with him. Ajay Devgn is seen ticking the funny bones of everyone like never before in this hilarious video with Nick. On the other hand, Sanjay Dutt proved to be the ultimate ‘Khalnayak’ in his life when he collaborated with the YouTube star for KGF 2 promotions.
Prajakta Koli With Karan Johar and Saif Ali Khan: Prajakta Koli aka our very own ‘Mostly Sane’ needs no introduction. Since starting her YouTube and content creation journey, she has touched new milestones in her career and how. The entertainment industry loves her and when it comes to special digital collaborations, two of her best ones have happened with Karan Johar and Saif Ali Khan. While she’s seen openly taking fun digs at Karan Johar in a hilarious reel, she’s seen acting like a ‘clueless journalist’ in front of Saif Ali Khan in a viral YouTube video.
Funcho with Kartik Aaryan and Tiger Shroff: Last but certainly not least, we have the funny duo of Dhruv and Shyam aka ‘Funcho’ who are slaying in every new video. Two of their most special and viral Bollywood collaborations have happened with Kartik Aaryan for Bhool Bhulaiyaa 2 and Tiger Shroff for Heropanti 2. While they managed to make our very own ‘Rooh baba’ laugh and smile with their hilarious content, the iconic dialogue by “Chhoti Bacchi Ho Kya” by Tiger Shroff sounded all the way more hilarious when he said it on camera. As they say, nothing better than hearing it straight from the horse’s mouth right? Absolutely G.O.A.T stuff indeed.
Well, ever since this trend of B-Town movie collaborations with popular content creators picked up the pace, one thing has become certain. The lines have blurred as no vertical of entertainment is now bigger than any other. While the content creators need to collaborate with these film actors to go viral, the film actors need these influencers to help promote their movies together. The requirement is mutual and when ‘teamwork’ happens, it’s only a win-win situation for the audience. They can stay rest assured of more entertaining stuff coming their way shortly.