Having been stuck in the house year-round and due to the Covid Pandemic, we relied on different kinds of content in the form of videos, posts, and reels by our favorite content creators and social media influencers to keep ourselves hooked. These influencers are tomorrow’s stars, entertaining their audiences with their unique and accessible material. Influencers today are not only generating original videos but also providing their perspective on viral trends to better connect with their audiences, with Instagram and YouTube being the most popular platforms. Due to the ongoing demand for fresh content, many content creators, even those who began during the shutdown, have achieved enormous renown today. With every post they make, content providers ensure their audience has something new to view, from comedy to fashion.
Dolly Singh
Her journey has been interesting, from being a digital content creator at iDiva, where she used to assume the part of a South-Delhi girl in short, hilarious videos, to being the incredibly popular ‘Raju Ki Mummy.’ She quickly established her own YouTube channel, where she is entertaining to watch. Dolly has 1.4 million Instagram followers and is relatable and all things weird. She was a regular figure on Netflix videos, and in the Netflix series Bhaag Beanie Bhaag, she played Swara Bhaskar’s companion.
Saurabh Ghadge
During the lockdown, Saurabh Ghadge’s “Orange Juice” became extremely popular. Saurabh, a 21-year-old Mumbai-based video creator, has everyone in a tizzy because of his reels in middle-class homes and daily hijinks. Saurabh portrays all of his characters well by utilizing his incredible talent to generate humorous and amusing dialogues between them. He is frequently seen creating short comedy sketches of a mustache-yielding dad or a dupatta-clad mum. Saurabh has been recognized as one of Instagram’s 25 emerging artists under the age of 25 for his output, which includes a role in the recently launched ‘Clutch,’ India’s first e-sports oriented web series.
Sakshi Shivdasani
Sakshi Shivdasani began documenting her daily life on Instagram, which began to gain traction with the public. Sakshi (337k followers) was a model who competed on India’s Next Top Model before becoming a content creator. Her distinct style of sharing life events has gained popularity among the youth. Her dating experience reels named ‘The boy I’m dating’ received millions of views, resulting in a significant increase in her follower count. Sakshi is currently filming small vlogs of her daily activities and has been named one of Instagram’s 25 budding creators under the age of 25.
Viraj Ghelani
With his hilarious short movies and reels, Viraj Ghelani has become a household figure thanks to his appearance in FilterCopy videos. Viraj is frequently seen with his Nani, weaving relatable scenarios through his own take on the matter. His cover of the classic ‘Smelly Cat’ song from FRIENDS has received over 1.2 million views. His buffs are now eagerly awaiting his next post, as he continues to show off his regular life in the most humorous way possible, leaving everyone in splits.
Komal Pandey
Komal Pandey is the definition of a fearless fashion influencer. She began her profession as a fashion blogger and has since grown to become one of the country’s top fashion influencers, with 1.5 million Instagram followers. She is ridiculed on a regular basis, but this amazing beauty influencer doesn’t seem to mind. She’s all about fashion, and she’s got some great styling tricks under her sleeve. You will enjoy her video on how to drape your favorite sari or how to wear a lehenga.
Srishti Dixit
“I know her yaar,” you’d say if you’ve ever watched her content. Yes, Srishti emanates exactly that kind of energy. Srishti is the girl next door you know, always making you laugh with her content while also discussing current topics. Srishti, who has 740k Instagram followers, is known for putting a funny spin on any topic, including gender, politics, and movies.
Kusha Kapila
Kusha Kapila, a Delhi-born content creator, seems to have had a fascinating path as a content creator, from imitating South Delhi aunties and girls to becoming one of India’s top influencers, working with the likes of Karan Johar, Sonam Kapoor, and Kareena Kapoor. Kusha, like her buddy Dolly Singh, worked as a fashion journalist for iDiva. Her South Delhi girl parodies were instant hits, and it was only a matter of time before she set off on her own. The majority of her writing is sarcastic and inspired by actual life. Kusha’s truth bombs will leave you in splits on everything from body shaming to sleep. On Instagram, she has 2.1 million followers.
