Prajakta Koli a.k.a MostlySane is a digital content creator and YouTuber from India. Prajakta is popular for her comic videos based on everyday life which most people can connect to and her #sawaalSaturday videos.
Prajakta started her career as a Radio Jockey and later kick-started her YouTube journey in 2015. Currently, she has over 6.3 million subscribers on YouTube.
She is all set to venture into Bollywood with her debut in Karan Johar’s Jug Jugg Jeeyo starring Anil Kapoor, Varun Dhawan, and Kiara Advani. Prajakta also featured in a web series ‘Mismatched’ along with Rohit Saraf that was a massive hit and the ongoing shooting of season 2 proves the same.
She even did her singing debut with the song ‘Shameless’ in 2017.
Speaking about criticism and trolls to an online portal, Prajakta said, ‘criticism gives me perspective and helps me grow but trolling on the other hand is pointless.’
Talking about brand collaborations to TalentTown, she said, ‘I think brand collaborations work when you meet the brand halfway in terms of creativity. As a content creator, you know what works best on your platform and why the audience is going to watch a particular video. A brand knows what works best for them and this is what they bring to the table. A marriage of these two perspectives is necessary to bring that balance.’
Prajakta also shared a piece of advice that she got from her friend, ‘after your script for a brand is ready, just remove the brand from it. Does it still work? If yes, then it is a beautiful placement where the brand works seamlessly well.’
As a content creator, she isn’t ready to give up on communication that goes up on her channel as it will leave a dent in her channel.