If you’ve spent even a few minutes scrolling through social media lately, chances are you’ve encountered the ongoing storm surrounding Ranveer Allahbadia, better known as BeerBiceps.
The internet is ablaze, and the controversy stems from his participation in one of YouTube’s most audacious shows, India’s Got Latent, hosted by comedian Samay Raina. While the show has built its reputation on edgy, no-holds-barred humor, one particular moment featuring Allahbadia has crossed a line that few anticipated.
A joke—paraphrased as a choice between watching one’s parents engage in intimacy or joining in once to put an end to it—has triggered an outcry of epic proportions. The backlash has been relentless, and the ripple effects are already visible, both in terms of public sentiment and hard analytics.
With millions of followers across various platforms, Allahbadia is now facing a noticeable dip in his numbers. Reports indicate that his accounts have collectively lost over 8,358 followers in just five days—4,205 from his BeerBiceps page and 4,153 from his personal handle. While these numbers may seem relatively minor in the grand scheme of his digital empire, trends in online engagement have an uncanny ability to snowball, and this controversy is proving to be a stress test of his brand’s resilience.
So, what does this mean for Allahbadia? Is this merely a rough patch, or could this be the defining misstep that alters the trajectory of his career? From a branding and marketing standpoint, the implications are clear: controversy may fuel momentary attention, but the long-term impact of negative PR is far more insidious.
This isn’t just about whether people forgive him—it’s about whether they forget. And that is a battle far harder to win. Months from now, even when the dust has settled and Allahbadia has pivoted to new content, this controversy will remain a lingering shadow, resuscitated time and again as an uncomfortable footnote in his career.
The real question is whether this moment marks a permanent fracture or a temporary dent in his larger trajectory. History suggests that public outrage, while intense, is often transient. There’s a well-documented cycle in which controversies deemed “career-ending” eventually fade into irrelevance.
Time, after all, remains the ultimate PR strategist. But on the flip side, there are instances where controversy doesn’t simply fade—it mutates into a structural shift that reshapes careers permanently. The All India Bakchod (AIB) controversy from nearly a decade ago serves as a compelling case study. Their now-infamous roast led to FIRs, police interrogations, and an eventual shift in their content strategy. Though they survived the scandal, the impact was undeniable: videos were pulled down, roast comedy was abandoned, and their brand took a detour it never quite recovered from.
However, there’s a key distinction between that controversy and this one. When AIB faced backlash, public opinion was divided—while there was outrage, there was also substantial support. In Allahbadia’s case, the criticism appears nearly unanimous. That is the real problem. When the internet turns against someone collectively, the fallout is exponentially worse.
The recent decision by singer B Praak to withdraw from an upcoming episode of The Ranveer Show signals a worrisome trend: brands, collaborators, and industry peers may start distancing themselves to avoid being collateral damage in the ongoing backlash. And this is just the beginning.
The paradox of this controversy is that India’s Got Latent is, by design, a chaotic, irreverent show. Had the same joke been delivered by host Samay Raina, the reception might have been markedly different. After all, Raina’s brand is built around pushing boundaries. But Allahbadia’s brand? It’s the antithesis of that.
He is known for discussions on discipline, spirituality, personal development, and self-improvement. A persona so carefully curated around wisdom and integrity cannot afford a moment of hypocrisy. The sheer dissonance between the image he projects and the joke he delivered is what makes this controversy so explosive.
This moment has cracked open a critical conversation about accountability, brand perception, and the long-term consequences of stepping out of one’s established persona. While apologies have been issued and damage control is in full swing, the real test lies in how Allahbadia navigates the coming weeks and months. Will he manage to rebrand and move past this, or will this become the defining misstep that permanently alters his digital empire?
One thing is certain: things will never be quite the same for Ranveer Allahbadia. Whether this controversy remains a cautionary tale or a career-defining catastrophe is something only time will tell.
