Celebrities are high impact marketers. They command natural attention and can greatly enhance a brand’s visibility when featured in advertisements. They can boost brand credibility and increase engagement for marketing campaigns. In Asia, up to 70% of commercials feature celebrities. But what do celebrities do differently from other marketers? Here are some lessons entrepreneurs can learn from celebrity marketing strategies.
1. Build a Tribe
Celebrities have very loyal fans. The fiercely loyal fans buy all their merchandise, attend all their shows, and shout their names from rooftops. The fans have an emotional connection to the artists that touches on the same core values and beliefs that they have.
They feel a kind of kinship, and so they invest monetarily and also emotionally. When fans have an emotional connection with a celebrity, it’s easy for them to buy their merchandise or whatever they are promoting.
You, too, can build a tribe to do the marketing for you. Create a great product that impacts people’s lives in the best way possible. People will always talk about a product that changed their life.
2. Reinvent Yourself to Stay Relevant
Many artists change music genres at some point in their careers to stay relevant. Others undergo a complete transformation, changing their personal style and even religion. Madonna has continually reinvented herself since the 70s to remain relevant.
Today, more businesses are adopting this approach. For instance, some online lenders that once required in-person loan applications have changed their application procedure, acquiring more customers in the process. Loan applicants can now get services faster and more conveniently by typing words like “title loan places near me” or “title loans online.”
3. Engage Your Audience
Ellen DeGeneres is an American comedian and TV host who always speaks her mind. Fans love her for supporting what she believes in. In her show, she always asks for the audience’s opinion whether it’s good or bad.
Entrepreneurs can apply the same trick. Listen to what your clients say about your products. Ask them about their experience using the product. Collecting customer feedback shows customers you value their opinions. Because you involve them in reshaping your business, they feel more attached to it and are more engaged. Use their feedback to learn where you can improve and to come up with new ideas.
4. Be Everywhere
You’ll always spot Kim Kardashian on the red carpet with a striking smile and a great outfit. She has mastered the art of staying on people’s minds and getting them talking. And whenever she appears on the cover page of a magazine, she makes a strong statement whether it’s with her style or with what she says.
When marketing your business, be everywhere. Create a strong digital presence and market your brand online and offline. Contribute to industry publications, publish videos and podcasts, and send newsletters regularly. Know everything happening in your industry and always give your opinion about important topics. Your brand should constantly be in the minds of customers. If it isn’t, they will quickly buy from your competitor.