Bollywood is an integral part of many Indians’ lives. No matter who you are and what you do, you would love to know what’s releasing and what your favourite celebrities are doing. One such platform that helps Bollywood lovers stay updated on their celebrities, movies, parties, star kids, and other interesting updates is Instagram. With hundreds of millions of daily active users, it is the most effective platform for engaging audiences.
This high engagement rate makes Instagram a top choice among both ordinary users and influencers. Now Bollywood and OTT platforms such as Netflix, Prime, Hotstar, etc have also started using media to create hype for upcoming movies, series, or characters. Building a hype about the film well before it hits the auditoriums is something that isn’t new, however over the most recent few years, it has somewhat changed. Movies like SS Rajamouli’s RRR, featuring superstars like Alia Bhatt, Ram, Charan, N. T. Rama Rao Jr. and Ajay Devgn, and Shah Rukh Khan’s Pathaan, we can see the PR team releasing the ‘first look’ of the characters on social media accounts first which gets everyone talking about the movie and soon hashtags start trending.
The platform has been instrumental in connecting celebrities with their fans. Fan meets, interviews, live sessions, and even premieres have found their ground on the platform. Bollywood celebrities don’t just use social media to interact with fans but have also often used Instagram to make grand announcements. And we are not talking about just film deals. While a few celebs have made their relationships official on Insta, others have gone ahead and surprised fans with their wedding announcements and baby announcements on the photo-sharing app.
In the past, Anushka Sharma announced her pregnancy to the world with an Instagram post that instantly became one of the most liked posts of the year, garnering a whopping 15.3 Million likes in just a few hours. The actor posed with her husband, Virat Kohli, showing off her baby bump. Similarly, like Anushka, celebs like Sonam Kapoor, Kareena Kapoor Khan, Amrita Rao, Anita Hassanandani, Jankee Parekh, Mira Kapoor, Kajal Aggarwal, and others shared the happy news directly with their fans via Instagram.
Along with movie announcements, baby announcements, sharing first wedding pictures on Instagram has also become a trend. Ranbir Kapoor- Alia Bhatt, Anushka Sharma-Virat Kohli, Priyanka Chopra-Nick Jonas, Sonam Kapoor-Anand Ahuja, Yami Gautam-Aditya Dhar, Katrina Kaif-Vicky Kaushal, Varun Dhawan-Natasha Dalal, Deepika Padukone – Ranveer Singh chose to get married away from the media glare and took it upon themselves to share the official images on Instagram, unlike giving it to media.
Well, be it first look or signing a project, wedding, or baby announcement, it seems Instagram has been a go-to platform for everyone to easily connect with their fans.
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