A Celebration of Bengali Heritage

This Mahalaya, JioCinema Bangla, invites you to immerse yourself in the timeless magic of ‘Mahishasura Mardini,’ a celebration that connects generations and preserves the essence of Bengali heritage. At 4:00 AM on October 2nd, 2024, join the sacred ritual that stirs the soul of every Bengali, ushering in the divine presence of Maa Durga.

A Legacy of Devotion

For decades, Shri Birendrakrishna Bhadra’s resonant voice has filled the dawn, his recitation of ‘Mahishasura Mardini’ narrating the eternal victory of good over evil. This year, his undiluted voice will be accompanied by simplified explanations of the ancient shlokas, bridging the gap between generations.

A New Perspective

‘Mahishasura Mardini 2024’ will bring a familiar melody to your devices and offer a fresh visual perspective. The chants of the ‘Chandipath’ will be explained in simple Bengali through text on screen, ensuring the deep spiritual essence touches all.

Curated with Care

Renowned scholar Shri Shibashis Bandyopadhyay has carefully curated this offering, remaining faithful to tradition while illuminating its meaning for a contemporary audience. “It is a profound honor to explain these timeless Sanskrit verses into simple Bengali,” says Shibashis Bandyopadhyay.

A Shared Vision

Vivek Modi, Business Head of Colors Bangla and Colors Bangla Cinema, echoes this sentiment: “On the occasion of Mahalaya, we are delighted to rekindle the traditional Bengali rendition of Mahishasura Mardini that defines our cultural identity.” JioCinema Bangla and Colors Bangla have united traditional cultural heritage with modern technology.

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks, offering multi-platform, multi-generational, and multicultural brand experiences. Its portfolio of 38 channels and OTT platform, JioCinema, delights consumers across the country with its eclectic mix of programming.

Join the Celebration

Take advantage of this opportunity to connect with your heritage. Tune in to JioCinema Bangla on October 2nd, 2024, at 4:00 AM, and experience the eternal magic of Mahishasura Mardini like never before.

https://go.jc.fm/fRhd/aizn0mm4