In the melee of mediocrity that has overtaken the digital space producer Ajay G Rai remains committed to quality.
“This year we’ve put out two webserials Grahan and Tabbar. Both were stories rooted in reality. Both were stories that needed to be told, and we were glad to have brought these stories to the public,” says Ajay.
The fact that both Tabbar and Grahan have been extremely well-received by audience is very reassuring to Ajay Rai.
“We are doing something right by not just going by the herd mentality.As a producer I’ve never believed in going by the market’s dictates. I would rather be known for original content . The success is important, but not my top priority,” says Ajay.
A (f)actor common to Tabbar and Grahan is the very talented Pawan Malhotra.
Says Ajay, “We are happy to have given him the opportunities he deserves. There are many very talented actors who have not been given their due. The time to bring out their talent is now. We intend to give an opportunity to what we believe to be exceptional but unsung talent.”
Ajay warns against cultivating a star system on OTT. “We already see a star hierarchy on the Indian digital platform. Actors who were earlier willing to work for a reasonable remuneration as long as they were given meaty roles, are now asking for astronomical amounts. This must stop.We cannot have the star system squeezing the breath out of the digital platform.Enough of that on the big screen.”