Over the last few years, the creator economy in India has grown exponentially, attracting millions of independent creators to join various social media platforms and start businesses. Some of the creators are so popular and talented that they have started bagging bigger platforms to showcase their talent. Content creators have become synonymous with the platform they belong to. From engaging with their subscribers and followers to announcing giveaways and the classic Insta reels and stories, these creators leave no stone unturned to create more engagement and bring us something new every day. Today we bring you the list of content creators, who you should look out for in 2023
Dhiraj Sanap: Dhiraj Sanap is a well-known Indian Instagram influencer and TikToker. He started his career by making videos on TikTok. Dhiraj Sanap is widely known for his fun parodies, spoofs, vines, and other comedy videos. Dhiraj’s videos are consistently unique and authentic which is highly appreciated by his fans and supporters. Dhiraj develops the concepts and ideas for the videos, writes the script, and then puts them into action while putting forward his finest performance. He also runs a YouTube channel where he posts his outstanding videos
Isha Borah: The popular content creator & Instagram influencer from the North East hopped into Instagram in 2013 while on a corporate job and began her journey from scratch. During COVID-19, when she lost her job and gained a lot of free time, it is then that she decided to convert her Instagram account into a full-time job. Isha keeps her account constantly growing by displaying fashion elements for everyone regularly.
Kiara Khanna: The popular Bollywood actor Sidharth Malhotra introduced Kiara Khanna on his Instagram account when he shared a video with her. He posted a video with his ‘little Kiara’ on Instagram reenacting a scene from the film Shershaah. Kiara is a digital creator and regularly shares videos that are posted by her mother Shivani J Khanna. She also has a YouTube Chanel which has 354 subscribers.
Karan Sonawane, Saurabh Ghadge, and Neel: Karan Sonawane, Saurabh Ghadge, and Neel with their creator friends, Siddhant, Saurabh, Sravan, and Shubham, or as their fans call them the ‘Orange Juice Gang’ have been making us giggle every day through Reels and YouTube content. From our social media feeds to hoardings in our city, they have been leaving their mark everywhere with their wit, laughter, and out-of-the-box yet relatable content. The clan has been getting frequent attention online and one of their dream-come-true moments was working with the God of cricket, Sachin Tendulkar.
Ruhee Dosani: A US-based Indian digital content creator and social media Influencer has 2.4M followers on Instagram. She addresses herself as “Punjab di kudi living abroad”, and creates reels and videos that can lighten up anyone’s day. She makes viewers guard down and shake a leg. Ruhee has collaborated with many other social media influencers, brands, and actors.
Shyam Sharma and Dhruv Shah (Funcho): Funcho founders Shyam Sharma and Dhruv Shah run one of India’s most loved comedy channels on YouTube. From 2017 till now, their YouTube channel has gained lots of subscribers and their content has won many fans. These two founders who are engineers by profession love making people laugh. The content they cover there varies from sketches to skits, jokes on trending topics, or day-to-day, relatable stuff. Along with creating good videos, they keep their fans entertained on social media with memes and jokes on Instagram.