According to a survey, 16% of internet users aged 16 to 24 years have discovered new brands through celebrity endorsements. Advertising and marketing agencies are increasingly using celebrities to promote products and services. This method works because people idolize celebrities. If they see their favorite celebrity promoting a product, they will be more likely to try it.
For decades now, companies have used athletes, movie stars, and music stars to push products to consumers. So, this is a strategy you can emulate if you want to reach a wider audience and acquire more customers. Here’s how to use celebrities for endorsements.
1. Choose a Celebrity Who Will Reach Your Target Market
The celebrity you choose to promote your brand should be able to reach your target audience. For instance, Nike signed a deal with NBA legend Michael Jordan in 1984 to promote Air Jordan to basketball fans and push them to buy the sneakers. This promotion was effective because the company chose a basketball star to market to basketball fans. Ensure that the celebrity you select to promote your products is the right one for your target market.
2. They Should Have Their Own Brand
If you want to market a new product, make sure the celebrity you choose also has their own brand but in a different niche. That way, they will already have a strong customer base to market to. If the star wields a lot of influence, it won’t be hard for them to convince their fans to buy your products and services. Wilshire Consumer Credit stated in an interview that working with local celebrities to promote their title loans product has yielded fantastic media coverage and visibility.
3. They Should Inspire Consumers
On some occasions, high-profile celebrity endorsements have backfired. This happens when companies choose the wrong individual or the idea is executed wrongly. The person you choose should make your product or service look appealing and convince potential clients to get it.
4. They Should Have a Personality
When you hire a celebrity to endorse your product, you expect them to boost sales because hiring celebrities is expensive. So, don’t choose a celebrity with no personality. They won’t connect with your target audience and will add very little value to your business.
For example, if you need a celebrity to show up at events to promote your brand, you need to hire someone who can handle the press, fans, and potential consumers. That way, they will boost brand awareness and help build your company image.
5. They Should Help Create New Interest in Your Product
Celebrities are famous because they delight and inspire their fans. They know how to make bland things look interesting. When hiring a celebrity for your business, make sure they can spark the interest of fans and prospects. If your brand is new or business has been slow, they should be able to create a buzz about your products and services.
Celebrity endorsements can play an important role in marketing products or services. But before you hire a celebrity to promote your offerings, ensure that they understand your brand and target market. Also, be sure to apply other marketing strategies for maximum impact.
Disclaimer: This is a company press release. No IWMBuzz journalist is involved in the creation of this content.
