Essa Merchant’s reputation surpasses him. The rise of his company Advanced Computers and Mobiles India Pvt Ltd bought him many successful partnerships in his professional career. Today, with the legacy that he is, he’s now fondly known as the godfather of the telecommunications industry.

With a network that spreads across international borders, and distributorship deals that have extended throughout Asia, he’s the first name in the minds of the hundreds of brands that look to have a presence in India. This, given along with decades worth of expertise in the telecommunication and distributorship industry, he’s rightly known as a ‘godfather’ when it comes to the trade of mobile phones, and other electronic items.

However, much of this success wasn’t easy, Mr. Essa Merchant’s journey started off with humble beginnings. Even with this, he’s created one of the biggest empire known in the telecommunication industry today. Today, despite many hurdles and issues, Advanced Group is one of the strongest distribution houses in Asia – their reach expands to online as well as offline channels, and they have made much progress in the research and development of Omni-channel trade options.

Despite being a rising success with an extremely strict schedule, Mr. Merchant has devoted some of his time to blog writing these days. On EssaMerchant.com, he writes down his opinions and interpretations of the many changes happening in the distribution and telecommunication business, and at the same time, he offers advice and insights for his readers. This blog-site is his hope to leave his years worth of experience and understanding of the trade at the hands of the younger generation, who are going to take it a step further.