ZEE5, the streaming giant from India, has grown in leaps and bounds in terms of user base and brand credibility. And one person who has played a pivotal part in ensuring ZEE5’s robust brand recall value is young and exuberant Avi Kumar, the marketing bossman at ZEE5.
IWMBuzz congratulated Avi on winning the honour of Super 30 CMO of 2020 by an event organised by IAMAI and iProspect.
On the much deserving victory, Avi said: “While 2020 has been the most challenging year for the industry, it offered a plethora of opportunities to design successful campaigns by innovative marketing approaches to improve retention and increase audience acquisition. I am deeply honored to be recognized as one of the top 30 CMOs and I would like to dedicate this recognition to my team for their steadfast commitment and constant effort in helping me take the brand to new heights. I am delighted to end this year on a high note and look forward to achieving newer milestones in the years to come.”
We wish him more success.
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