Bodhitree Multimedia Limited, a leader in the Indian entertainment industry, continues to push the boundaries of content-making with a clear vision to come up with cutting-edge and clutter-breaking content which speaks for itself. Recently, the production house reaped the success of the web series Gunaah, and has big plans ahead.
In an exclusive conversation with IWMBuzz.com, Mautik Tolia, MD of Bodhitree Multimedia Limited talks about how they want to provide diverse, clutter-breaking content and much more.
Read on.
Bodhi Tree Multimedia has had a big hit with Gunaah the web series. Tell us about the roping in of big actors like Gashmeer Mahajani, Surbhi Jyoti and Zayn Ibad Khan, and the huge response it got.
As you are aware, Gunaah is an adaptation of the hit Turkish format Ezel. We wanted to make sure that it retained its essence, but at the same time had the inherent pulpiness and drama. We also wanted charismatic actors to play these roles, as the story is a larger-than-life saga of revenge
and relationships. We also wanted actors who can portray these varied emotions, which have various shades of grey. Thus, these actors were the ideal choice as they are all good actors but also carry a lot of chutzpah in their personalities.
Bodhi Tree has been churning out interesting concepts on TV and OTT. What is the plan ahead for working out newer concepts?
The focus is on continuing to create shows like Gone Game and Class 39; There will also be some international formats adapted, along with new content across various media. There are many exciting possibilities ahead.
Tell us about the new work on TV.
Recently, the show Gudiya Rani premiered on Dangal. This show is different from the rest and is receiving positive feedback along with high ratings.
What do you have to say about the trend of picking up non-actors with good social media standing and not looking at talent?
We feel that this can be counter-productive as the ultimate objective is to find actors who can do a good job for the character they are playing. For us that takes precedence. The social media following is an add-on as it can get more audience sampling into the show.
What is your take on the OTT platform becoming yet another crowded place where all kinds of content are made available to the viewers?
The right content will always stand out and do well with word of mouth and viral publicity. The clutter is a result of the democratization of content production, which has occurred due to the accessibility of technology and platforms like YouTube to any content producer or creator who
wants to showcase their work.
What are the immediate goals of the company?
The immediate goals for the company are to work with more like-minded creators and work towards creating/producing cutting-edge, clutter-breaking content.
