The agreement will see Arré Studio developing a localized version of The Masked Singer for the Indian market. Known for its unique blend of mystery, music, and entertainment, The Masked Singer has taken audiences by storm since its inception in South Korea, captivating viewers in over 50 countries, including the United States, United Kingdom, Australia, and Germany.
“It’s awesome to be partnering with MBC Korea and Arré Studio to bring The Masked Singer to India,” said Gary Pudney, Founder and Managing Director of O4 Media. “The format’s success across the globe speaks to its universal appeal, and we believe that Indian audiences, with their passionate love for music, will embrace the title with the same enthusiasm.”
Commenting on the deal, Haewon Chin, director of the OTT global business team of MBC, said, “We are excited to collaborate with O4 Media and Arré Studio to bring The Masked Singer to India. The show has demonstrated its ability to transcend cultural boundaries, and we believe that the vibrant and diverse Indian entertainment landscape is the perfect home for the next chapter of The Masked Singer.” CEO of Arré Studio, Namit Sharma, also expressed his enthusiasm about bringing The Masked Singer to India “ At Arré we believe in creating entertainment that will become part of pop culture and The Masked Singer is a format that has delivered on this in most territories. It is a phenomenal combination of music, celebrity, mystery and humour. We are proud that this is our first international format option and there are many more to follow. “
About Arré
Arré is one of India’s leading digital content and media-tech brands that is home to Arré Studio, which produces and publishes original content with professional creators across genres, languages, formats, & platforms and Arré Voice, a short-form, women-first audio social app based on 30 second audio pods aimed at building a new social idiom and a whole new generation of creators. Currently populated in Tamil, Telugu, Hindi (and adding more languages) across tier 3 and rural India, Arré Voice is bringing forth new creators with opportunities for fame, community, and commerce.
Arré Studio’s content ranges from essays to short format videos to full scale web series, podcasts, short films & documentaries enjoyed by more than 300 million people across the world. The content is distributed through its social platforms and in collaboration with multiple partner platforms including Audio and Video OTT platforms The Arré Studio slate includes shows such as A.I.SHA, O^icial Chukyagiri, 1962: The War in the Hills, Main Monica, Murder in Agonda, Dillogical, Trial By Error / The Aarushi Files, Ardhamainda Arun Kumar in Telugu and award winning short films like Transistor and Sorry Bhaisaab.
