Be it collaborating with A-list celebrities, be it being on billboards or be it walking the ramp, Niharika NM has paved her way to India’s top trending content creators. Adding to her list of achievements, the digital content creator- Niharika NM is all set to attend the eminent Cannes Film Festival for the second year in a row.
After winning the Youth Icon- Entertainer of the Year at the World Influencers and Bloggers Awards (WIBA) at Cannes 2022, this year, Niharika NM plans to showcase her high-octane fashion prowess at the film festival. The creator will be exclusively wearing designs from one of India’s leading fashion designers whose ensembles created quite an uproar at the Oscars 2023. Along with this, after styling Niharika for her debut on ‘Koffee With Karan’, celebrated fashion stylist, Anaita Shroff Adajania will be once again styling the creator for one of the red carpet look.
Niharika will be seen attending multiple red carpets flaunting the ace designer’s empowering designs, aligning right with the vision of the creator. With the likes of Anushka Sharma, Manushi Chillar, Aditi Rao Hydari, and Vijay Varma among others, Niharika will be one of the few Indian content creators to walk the red carpets in the French Riviera.
Commenting on being a part of the Cannes Film Festival for the second time, Niharika NM said, “The first time I went to the Cannes Film Festival, it was a surreal feeling. It was almost like I was dreaming. However, this year makes me believe that I must be doing something right with my work that’s been acknowledged twice in a row. It is a big opportunity for me and also adds the responsibility to keep up the good work so that I get more chances to represent my country at a global level. I am grateful to the film festival organisers and I hope to be a part of it for the years to come.”
In 2023, Niharika efortlessly amalgamated being an entertainment creator to also a fashion icon by opening the show and walking the ramp for designer Sameer Madan at Lakme Fashion Week, captivating the audience and cementing her strong status in the fashion world. Niharika’s influence in the fashion industry extends far beyond. She has worked with and also attended exclusive studio launches as well as fashion shows for esteemed fashion maestros such as Manish Malhotra, Punit Balana, Gaurav Gupta, and Shantnu & Nikhil. Her notable work in the digital industry has made Niharika collaborate with some of the biggest names in the entertainment industry across the globe, including Natalie Portman, Rocking Star Yash, Mahesh Babu, Priyanka Chopra Jonas, Vijay Devarakonda, Aamir Khan, and Ranbir Kapoor.
