As India gears up for Union Budget 2025, Mint stands ready to lead the national discourse with its transformative ‘Powering Progress’ theme this year. Cementing its position as a leader in business journalism, Mint’s unparalleled Budget 2024 coverage attracted over six million visits on Budget Day, outpacing prominent competitors like Economic Times and Moneycontrol. With close to a 70 % Share of Voice on mobile (Source: Similarweb), Mint reaffirmed its authority as the go-to platform for business leaders and finance-focused professionals.
Building on this legacy of excellence, Mint’s Union Budget 2025 initiative delivers a comprehensive, multi-phase engagement strategy powered by cutting-edge content and bespoke sponsorship solutions designed to maximize brand visibility and audience impact.
A Strategic 360-Degree Budget Engagement
Pre-Budget Phase
Anticipation runs high as Mint rolls out expert analyses on market expectations, sectoral forecasts, and investment opportunities. Thought leadership formats, including exclusive CXO interviews, interactive webinars, and gamified ad formats, will heighten engagement. Specialized tools like dynamic infographics, personalized glossaries, and budget calculators will simplify complex economic data, making it actionable for readers.
Budget Day
Mint’s real-time, multimedia coverage will set new benchmarks, featuring live streaming of the Finance Minister’s speech, interactive market impact widgets, and personalized Budget summaries. Innovative sponsorship formats—ranging from premium ad placements and sponsored blogs to immersive display units—offer brands unmatched opportunities to dominate the conversation.
Post-Budget Phase
Post-event, Mint’s deep-dive sectoral analyses, expert opinions, and actionable business insights will shape decision-making. Brands can embed their messaging within thought provoking content that defines post-Budget strategies.
Proven Leadership with Data-Driven Precision
Mint’s leadership in Budget journalism is anchored in robust performance metrics. With 6.2 million Budget Day visits in 2024 and a 67.7% mobile Share of Voice, Mint consistently engages India’s influential business and finance audiences (Source: Similarweb). Enhancing this reach is HT One Audience, a proprietary targeting solution that connects brands with niche cohorts, including
1. 45 million investment-focused users
2. 28 million taxpayers
3. 18 million stock traders
This precision targeting ensures brands reach decision-makers who drive economic and investment strategies.
Introducing Innovation-Driven Sponsorship Opportunities
Mint’s Union Budget 2025 brings a suite of tailor-made solutions to amplify brand storytelling:
• Budget Baskets: Expert-curated insights into BFSI investments and equity markets.
• Budget Factory: In-depth sectoral content designed for consulting and advisory services.
• Budget Intelligence: AI-driven analysis of the Finance Minister’s speech, blending historical trends and real-time market data.
• What Is India Buying? Consumer behavior insights powered by quick-commerce analytics.
Innovative tools, custom content formats, and impactful storytelling position Mint as the definitive partner for advertisers looking to engage with India’s evolving economic narrative.
An Impactful Platform for Brand Amplification
“Mint’s Powering Progress theme for Union Budget 2025 offers more than traditional coverage by creating dynamic opportunities for brands to engage with India’s changing economic landscape,” said Puneet Jain, CEO of HT Digital Streams. “With data-driven targeting, innovative content, and wide audience reach, we help partner brands become key voices in the national Budget conversations”.
With its transformative approach, Mint’s Union Budget 2025 initiative is a high-impact platform where brands can seize the moment, drive influence, and help shape India’s economic future.
