News9 Mediaverse, India’s first fully integrated digital English news brand, is crafted exclusively for the ‘Genflix’
On August 28th, 2023, TV9 Network, India’s largest news network, continued to innovate and outpace legacy players in the industry.
TV9 Network, India’s largest news network, has launched News9 Mediaverse, the country’s first fully integrated digital-first English news brand, building on its reputation for disrupting the television space.
News9 Mediaverse is making a significant impact on the future of news with its innovative approach. The platform combines News9 Plus, the first-ever news OTT service, with News9 Live, India’s sole 24/7 digital news stream, and News9Live.com, the fastest-growing English text platform.
The integrated service, with all three streams feeding one another, is set to define India’s first ever ‘Mediaverse’, a proposition that is billed to become a global benchmark.
“The world has undergone a complete metamorphosis. With the advent of the internet, digitization, mobile penetration, and now AI, it is a completely different world compared to the one we were born in. The world of entertainment media has changed. How could news remain the same? Which is where News9 Mediaverse comes in,” said Barun Das, MD and CEO, TV9 Network.
“When you talk about any transition, the discerning English audience are always the early adopters. For this upwardly mobile segment, time is in really short supply. Naturally, they want content on their terms -whatever and whenever. This app is for ‘Genflix’ – a term we proudly coined to define the audience. We’ve finally converted news into content and advertisement into brand stories.” added Barun Das.
Introducing a modern solution for those who crave up-to-date news: News9 Mediaverse. As India’s first fully integrated digital English news brand, it skillfully combines three components: News9 Plus, the world’s first news OTT, produces exceptional content that offers a unique experience, with journalism that reimagines storytelling, and a visual style similar to that of Netflix.
Introducing News9 Live, India’s first and only 24/7 digital exclusive news stream, broadcasting from a state-of-the-art studio. This English-language news service is tailored for a discerning audience and presented in a revolutionary format. News is delivered dynamically based on its merit, without the confines of bulletins or programs. Instead, the news shows have a conversational delivery that skips the old-fashioned news reading in favor of an elegant and informal setup conducive to free-flowing discussion. You can access News9 Live across the connected TV ecosystem, including live streaming platforms like Fire TV, Patchwall, Cloud TV, and TCL, as well as aggregator platforms like Distro TV and Yupp TV.
News9Live.com is India’s fastest growing English news website, racing to become the number one standalone English digital website.
The combination of News9 Plus and News9 Live is about to change the way people interact with news content. News9 Plus flows smoothly into News9 Live, creating a fascinating and engaging selection of content that appeals to viewers looking for detailed insights and immediate updates on breaking news stories. This brings together thorough news coverage and timely updates, giving a complete view of current events.
Bringing back storytelling to the news, News9 Mediaverse remains dedicated to offering top-notch content to the discerning English news audience.