OTTplay Premium, India’s first-ever AI-based OTT recommendation and content discovery platform, expanded its portfolio by onboarding PTC Play, world’s most popular and largest Punjabi TV Network. The collaboration of OTTplay and PTC Play seeks to bring wholesome family entertainment for all age groups, including news, to its Punjabi audience.
Commenting on the collaboration, Mr Avinash Mudaliar, Co-Founder and CEO – OTTplay said, “We believe in challenging and altering the status quo via interesting content and collaborations. We have always aimed to provide Indian consumers with the best experience possible, and introducing a diversified and comprehensive variety of content underscores that commitment. We have reinforced our focus on being a content democratizer in India and offering high-performing features to our consumers to experience a flexible, entertaining and binge worthy content.”
OTTplay Premium is constantly working to build a comprehensive ecosystem of tailored content under one roof. The responses the application has received from their users has been encouraging.
Commenting on the association, Mr Rabindra Narayan, Managing Director and President, PTC Network said, “We strongly believe that entertainment should be available on the go, and collaborating with OTTplay will help us achieve that goal in the best way possible. The Punjabi industry has made significant progress and now has a wide audience; we look forward to this partnership with the goal of providing wholesome entertainment to a larger audience.”
The OTTplay premium recommendation engine monitors and analyses user activity on the platform, then displays tailored suggestions based on user preferences. Through its catalogue pages, users can easily determine where to consume the content of their interest.
OTTplay evolves from a content discovery engine that curates content from more than 60 Indian and worldwide OTTs to a streaming platform that allows consumers to enjoy their favorite content across 15 OTT platforms with a single subscription. The premium membership site, OTTplay premium, which offers 20,000+ titles, web series, and movies from 15 different OTTs at an affordable price, certainly lives up to their claim Mazey karo multiply.