The first song from the movie, Kesariya, was released by the filmmakers on Sunday afternoon, and within minutes the much-anticipated song was trending on social media. While most individuals seemed to appreciate the love song, some cringed at various parts, particularly some questionable words. Social media users responded to the song’s use of the Hinglish phrase “love storiyaan” by posting a variety of memes.
On Twitter, several individuals made memes regarding the song, especially the “love storiyaan” section. The song’s lyrics are “Kaajal ki, siyaahi se likhi, hain tu ne jaane, kitnon ki love storiyaan” (don’t know how many love stories you’ve written with kohl ink), which Ranbir Kapoor’s Shiva dedicates to Alia’s Isha.
Many listeners tweeted that the lyrics of the song seemed out of place, like cardamom in a biryani. Others noted that the song’s hook is quite different from the rest of the song from what was audible in the teaser.
Many memes focused on how the song’s opening line, “Kesariya tera ishq hai piya (your love is saffron),” made listeners feel optimistic while the rest of it depressed them. When the song’s “love storiyaan” section begins to play, one user shared images of Jethalal in various moods from the TV drama Taarak Mehta Ka Ooltah Chashmah to illustrate their diverse emotions. In accordance with the saying, one user said, “A single bit of elaichi can ruin the entire biryani.” Some users tweeted that the song utterly fell short of the anticipation generated by the preview.
Prior to their April wedding, the teaser video for Kesariya, which features Ranbir and Alia Bhatt romancing in Varanasi, was made public. On Sunday, the whole song was unveiled. Pritam is the composer, and Amitabh Bhattacharya wrote the song’s lyrics. The song’s Hindi rendition was performed by Arijit Singh.