“Art washes away from the soul, the dust of everyday life !” said the famous Painter Picasso years ago, and Homeowners today in India too are taking a keen interest in buying & showcasing beautiful paintings & artworks in their homes. Houses & budgets too need not be large for homeowners to today pursue their passion in collection artworks of their choice & liking. From high end art to affordable ones, to limited edition prints, Indian homeowners are today, spoilt for choices. It is no longer a painful effort to find the right artwork that suits your taste & the interior décor of your home. Galleries have now come online & several provide free art consultation and advice too, to help homeowners get on their art journey.
“This is not a new development. Of course, COVID has accelerated the speed with which buyers have now got comfortable researching & and buying art online. The Indian Art Market has been witnessing steady growth over the last few years, with a current market size being close to $250 million approx, which is an increase of around 12-15 percent over the last 4-5 years. Of this, close to $100 million or 40% approximately is dedicated to contemporary art which constitutes an important part of all art collected” shares Nalini Bharggav, Founder Housethome.
Housethome.com is India’s first curated Home Style curated platform, which is a one-stop solution for home decor that helps readers connect with the latest Design & Décor Inspiration in India, and puts an end to their search for quality content and resources, as they build their dream home. Based in Bengaluru, Housethome has been founded by two experienced professionals turned Entrepreneurs Ashokh Bharggav & Nalini Bharggav. Ashokh, sold his last Home Style platform in 2012, to India’s oldest Décor Publication, INSIDE OUTSIDE Magazine, belonging to the Business India Group, whilst Nalini has over a decade and a half of leadership experience working with well-established brands like BPL, Vodafone, Amex, ICICI Prudential Life & more.
Indian Art is a passion for the team at Housethome, who are specialized in sourcing niche, curated that match customers’ needs and tastes. The ‘Housethome Art Series’, showcases the Finest Indian established & emerging Artists to over 225,000 plus readers, and has seen its reader base grow by 600% since launch, and has also received an overwhelming response on their social media platforms.
The start-up today has collaborated with over 150 plus of India’s finest artists, and has a portfolio of art works, across budgets, sizes, styles. The Housethome Team today works closely with its artist base, in offering their artwork via ‘ niche’ curated collections to its readers. Ramesh Gorjala, Vivek Kumavat, Nagesh Gaud, Nitin Ghangrekhar, HR Das, Amrutraj Koban, Subramanian Gopalswamy, Paramesh Paul are some of the few known artists Housethome have collaborated with in the past. “Our strength is the fact, that we thoroughly understand the requirements, likes, tastes, budgets, design styles, and preferences of our buyers before we work with them and offer them a niche, a curated collection that suits their requirements” shares Ashokh Bharggav, COO.
Millennials & young Indians today aspire to start early and build an art collection. Nalini Bharggav who heads the Art Team at Housethome adds “A lot of young people have started collecting contemporary artworks, and we are today seeing several of our buyers and inquiries from art enthusiasts, who are in their twenties and mid-thirties. This is so encouraging, and Online consultations, curated catalogs followed by hand-holding works great for young buyers since they are more comfortable with the digital platform, which offers them ease & convenience and gets them started on their art journey”.