Alia Bhatt is currently on cloud nine, with her back-to-back cinematic hits and now her shining entrepreneur journey. Earlier, the actress launched a children’s clothing brand. And now she has added one for feather to her entrepreneur hat with a maternity wear brand, Edamamma.
The actress was recently spotted having some business talk on board, where she opened up about her journey as an entrepreneur. The actress also spoke about how she got inspired to name her brand in such, saying, “Actually, the way Ed-A-Mamma happened was a byproduct of a conversation we were having about me starting a clothing line of my own. And I was really not sure whether people really care about it. They come and watch my movies but just because I am starting a clothing line doesn’t mean they will come and buy it. So I asked my team to do a little bit of research and said okay, let’s find the gap in the market. Turns out there was a genuine gap as there was no strong homegrown Indian kids wear clothing brand. I wondered why not explore that. I did not have an idea of how much the gap was. When the process like researching and developing began, it was an eye opener.”
She further added, “My cat’s name is Edward and I am his Mama. So, Ed-A-Mamma! Because at the end of the day, mothers are the ones that shop for their babies, at least most of the time! Fathers also do but still. At that point of time, I was also working on this children’s storybook of this young girl and her dog who go on these adventures. It was my way of nurturing this love in children for nature because that’s something I am very passionate about.”
She concluded saying, “The awareness that we should have as people living on this planet is a responsibility that we should bring to the table. And the best way to cultivate that for the future is to instill those habits in a way that interests the child. So it started off with a story telling book and then it merged with the idea of an apparel brand for the kids. That’s where the idea of Ed-A-Mamma came from,”
As mentioned in the video, the brand Edamamma is due on October 14th. Are you all excited to see the grand launch? Let us know in the comments below
