Wow Skin Science a popular D2C brand in India has now announced Kartik Aaryan and Rashmika Mandanna as their newly appointed brand ambassadors. Earlier, stars like Kareena Kapoor and Bhumi Pednekar were also in terms with the brand and still are, and now with new brand ambassadors as the firm appointed for their haircare dept, we definitely can predict a revolutionary outcome at the end of the tunnel.
Manish Chowdhary, the co-founder of the firm, said, “Kartik Aaryan and Rashmika made complete sense for us. Both have an incredible line of work, champion the right causes and are loved by people across age groups, especially gen Z. We’re really excited to have them onboard.”
According to reports by VCCircle, it’s been detailed that Wow Skin Science had raised $48 million, 375 crores in Indian Rupee from Singapore’s GIC.
The Singapore store holds simply more than 17% in the organization with a valuation of $270 million to $280 million.
Later Kartik Aaryan in a statement mentioned, “Personally, I’m a strong believer and advocate of natural products and hence the proposition really resonated with me. I am really thrilled to be associated with the brand and be a part of its journey because as an actor I think of the audiences first, this brand does the same – puts people first.” while Pushpa actress Mandanna chimed in saying, “I am excited to be a part of the Wow family. The brand is known to be chemical free, nature inspired and most importantly, Eco-friendly – a philosophy that is very close to my heart.’
India’s immediate purchaser market is probably going to turn into a $60 billion industry by FY27, according to a report by Shiprocket-CII-Praxis. At present, it is a $12 billion market.
