Biba Fashion, one of the popular fashionwear brands in India has now signed in the Mimi actress Kriti Sanon as the new brand ambassador. That’s that, this definitely has left the actress all overwhelmed and Siddharath Bindra, the MD of the fashion brand shared his words of happiness to get Kriti Sanon on board.
Siddharath Bindra, the MD of Biba Fashion stated, “We are delighted to have Kriti Sanon on board as our brand ambassador for Rangriti. With her effortless style, high fashion quotient and free-spirited attitude Kriti was the perfect choice for a brand that has similar values. She is extremely popular amongst the youth across Tier 1 & 2 cities and Rangriti is a fashion brand for the young and contemporary women who like to add a twist to their regular Indian wear.”
Kriti Sanon said, “Rangriti is making Indian wear fashionable, comfortable and affordable which enables women to experiment with their looks. I am looking forward to working with Rangriti to make Indian fashion more appealing and fun to women across geographies. I am extremely excited to partner with Rangriti and be a part of this wonderful journey.” as quoted by Afaqs.