Kim Kardashian’s birthplace was Los Angeles, California, on October 21, 1980; her full name is Kimberly Noel Kardashian West. Kim Kardashian is a well-known American television personality and businesswoman who became well-known worldwide as a result of her personal life, most of which was depicted in the popular reality series Keeping Up with the Kardashians (2007–2011).
Nobody in the beauty industry could have imagined at the time that Kim would one day sell $10 million worth of perfume or that the world would be debating Kylie Jenner’s self-made billionaire status. There were numerous other Kardashian beauty brands, products, and tools available before the Kardashian-Jenner women rose to prominence as the industry-disrupting mega-forces they are now regarded as. However, not all of them were successful.
For example, Kim, Khloé, and Kourtney’s makeup business Khroma Beauty, which debuted in 2012 but only managed to sell for about a year, was a complete failure. As a result of numerous lawsuits alleging copyright infringement, the product was removed from shelves. A Florida-based firm named Kroma Beauty then intervened with their own case for copyright infringement, claiming $10 million in damages for the “stealing” of its trade name after a Los Angeles-based beauty company named Chroma Beauty had first taken legal action.
A U.S. District Court Judge heard the lawsuit in March 2013 and sided with Florida’s Kroma Makeup by granting Khroma Beauty a preliminary injunction. The licensing business that oversaw Khroma Beauty, Boldface, appealed the ruling, but the injunction stayed. As a result, Khroma Beauty changed its name to Kardashian Beauty.
The Kardashian-Jenner sisters’ level of participation in the company was likely a major challenge for Khroma Beauty, according to a former employee who asked to remain nameless. The Kardashians were unquestionably not as active in this initiative as they are with their current brands; Kylie Cosmetics and K.K.W. Beauty, on the other hand, are directly owned by Kylie and Kim respectively. Khroma most likely wouldn’t have been a success even without the litigation. That was demonstrated, in my opinion, by Kardashian Beauty’s later folding, which is what Khroma eventually became. For a short period, it appeared as though Kardashian Beauty was going to be successful, albeit not quite the mega-disruptor brand the family would develop in the years to come. As the insider recalls, “It was like a cheap drugstore brand.” “Serious beauty enthusiasts weren’t interested in the line, and even while some of the products had cult-like followings, Kardashian Beauty didn’t command the same level of respect from the industry as Kylie Cosmetics and K.K.W. do it now.”
A few things worked out well: As Kim became more well-known after she wed Kanye West in 2014, sales of the firms’ false lashes increased as well. One estimate states that in the days following the wedding, sales for the specific pair Kim wore down the aisle increased by 48 percent. 2015 saw the launch of the Kardashian Beauty black-seed oil-based hair care collection, which included shampoo, conditioner, a shimmering oil spray, a mask, and a leave-in conditioner. Beauty editors gave them glowing reviews, and they gathered hordes of followers.
Source: Capital FM
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