For far too long, media and advertorial outlets have portrayed the youth of our country in a very different manner. As a result, the image of a modern man, particularly one who is poised to enter the workforce, has remained diametrically opposed to reality. However, the tables are turning now, and the young population is using a variety of innovative approaches to clearly communicate who they are rather than simply fitting into society’s definition of them.
Skechers, the Comfort Technology CompanyTM and a worldwide lifestyle and performance footwear brand, has launched a campaign that shows how Siddhant Chaturvedi, a twenty-first-century gentleman full of passion, vibrance, and a positive attitude, can express his personality through his unique style.
Siddhant portrays the part of an ordinary young guy who starts his day with great energy and continues it throughout, dancing to the songs of the Street Ready Collection’s jingle! The trendy aspect of this Skechers footwear has been accurately reflected by Siddhant’s bold and dynamic attitude and is altogether a fresh method to allow you to express who you are with maximum comfort and ease.
Siddhant’s character in this campaign is also a tremendous call out to all those young boys who want to break free from traditional male stereotypes and join the burgeoning interest in India’s street culture. He also reflects the attitude of the nation’s youth in a never-before-seen way in his new position, quoting “My Style is My Pehchan.” As a modern man, he believes that his street-ready footwear style is a fantastic way to express himself.
A big sneakerhead that the actor is, Siddhant goes on to say, “I have been a sneaker aficionado for as long as I can remember, and I am stoked to be a part of this launch. Street Ready to me is the embodiment of a young and energetic India looking to break away from the old stereotypes associated with men and establish an ideal representation of who the modern-day man actually is. I truly believe this collection will have something for everyone on any occasion.”
Skechers hopes that their ad would appeal to a modern man’s lively and youthful nature. Furthermore, its most recent collection will allow young customers the opportunity to select their favorite footwear for every occasion. Skechers is turning the tables with this campaign, demonstrating to the world that this new-age guy is here to disrupt the cultural image and forge his own authentic identity. And when he’s ready to hit the streets, it’ll be the start of a new era in true modern flair. He may now convey who he is through his elegant footwear choice, whether he is going to work, seeing elders, or spending a casual evening with friends.
