Yami Gautam has joined Purplle’s private brand Good Vibes as a brand ambassador. The Bollywood actress will star in Good Vibes’ first full-scale commercial, which will introduce the brand’s unique Rosehip collection. Ideas Farm is the company behind the campaign.
The brand was created in response to consumer demand for affordable, ingredient-driven natural skincare products. Purplle.com’s chief business officer, Nippun Aneja, stated. “Yami Gautam exudes beauty for all with her charm, confidence, and honesty. We envision Good Vibes reaching every home in India, thanks to her tremendous connection with the Indian audience. We will continue to create magic with Yami Gautam as we launch our first campaign, #GlowKaMissingPiece, pushing women to be their best selves, naturally,” she added.
According to the firm, Yami Gautam oozes girl-next-door charm, and her nomination as an ambassador will help the brand achieve its goal of providing women across the country with ingredient-led skincare. The new #GlowKaMissingPiece campaign is focused on the glow that natural substances provide. The campaign will consist of two films and many shorts, with over 200 influencers spreading the word on social and digital platforms.
“Being your natural self in what makes you comfortable has always been my definition of beauty, and it feels amazing to collaborate with a company that shares those ideals.” “Good Vibes is a brand that truly reflects the purity of nature in its products, and it has become a confidante for all of my beauty requirements throughout time,” Yami said.
