In an entertainment industry reeling under dark dreary clouds of failure and recession , A-list stars who have delivered only a gallery of duds in recent months—and we don’t have to name them, their track record is on display for all to see— still want to go home with unreasonably obese paychecks ranging from Rs 90 crores to Rs 200 crores.

Given the sickeningly selfserving scenario, Kartik Aaryan is setting an example on how to rescue Bollywood from bankruptcy by holding his remuneration steadfast, charging not a penny more than he did before, rather than hiking his fee after the blockbuster status of Bhool Bhulaiya 2.

And now Kartik’s steady market-friendly recession-centric price is being quoted to the other A-listers as an example of responsible professionalism.

A very angry producer who has recently signed Kartik spoke to me. “For years we have been paying these stars through our noses and all other orifices in the belief that they bring in the audiences. The fact is, they are not bringing anything to the projects anymore. So why should we pay them the earth moon and sky, especially when the only star who has delivered a bonafide hit this year(Kartik Aaryan) is not hiking his fee?”