The boxoffice tussle between Aamir Khan’s Lal Singh Chadha and Akshay Kumar’s Raksha Bandhan seems heavily weighed against the former. Sources from several multiplex chain say Raksha Bandhan has the edge.
“It is definitely the preferred film this week,” a source from a multiplex chain volunteers. “Raksha Bandhan has more sentimental value this week as it coincides with the festival of raksha bandhan. Bhai bahen toh jayenge hi saath mein apne maa-baap ko bhi layenge(siblings will see the film and also bring their parents).”
Lal Singh Chadha, on the other hand, is the remake of a forty-year old Hollywood film Forrest Gump.Audiences are not convinced by Aamir Khan’s Sardarji look. They say Akshay Kumar makes a better Sardarji.
The staggering budget of Lal Singh Chadha (approximate 210 crore rupees) has its co-producers Aamir Khan and Viacom 18 , running scared . If trade sources are to believed,they have now raised the ticket prices to allow the patron to shoulder some of their investment liabilities.
A multiplex source tells, me. “Yes, the ticket prices for Lal Singh Chadha have been hiked. It it’s a suicidal move. Patrons are already unhappy with ticket pricing in movie theatres. This is like telling them, ‘Hey, it’s an Aamir Khan film. You have to pay more for the privilege of seeing him.’ It is not fair on the customer.”