With the trailer of Karan Johar’s Liger out in the public domain and with its high-flying stunts soaring to the top of popularity charts, Karan now has a huge promotional strategy chalked out for Vijay Deverakonda before the release of Liger on 25 August. This will include a multiple-city tour, the way it used to be during the pre-Covid phase when stars travelled across India to promote their films.
Vijay Devarakonda accompanied by his romantic lead Ananya Pandey is all set to undertake a multiple city tour which will take him as far down North India as Varanasi, Patna and Allahabad.
Says a source close to Karan Johar, “Karan is not worried about the South where Vijay is already King. It is the North that Karan wants to capture with Vijay Deverakonda .”
With recent films not doing well, Karan Johar is hoping that Liger would revive the glory days of his production house.
Says the source, “Karan Johar has signed Vijay Deverakonda for a three-film deal. Liger director Puri Jagannadh is already working on a sequel to Liger.”
Apparently Karan expects Liger to be Dharma Productions most profitable venture during the past five years.