Following an unconfirmed report that quoted Ajay Devgan as saying he has nothing to do with Shah Rukh Khan’s personal problems, there are strong rumours that Shah Rukh Khan may be cancelling his deal with the pan masala company for which the ad with Devgan was to be shot.
However the termination of the deal has nothing to do with Devgan, reiterates sources, and everything to do with Shah Rukh Khan’s acute consciousness of his role as a social influencer.
“He has always been very careful of his public behaviour. But now after what has happened to Aryan(Shah Rukh’s son) SRK’s awareness of his behaviour has grown,” a source in the know reveals.
Part of the Superstar’s efforts to ensure an impeccable public image is to avoid endorsing products which are even remotely damaging to the public’s health.
“You will see much less of SRK in the public domain in the coming months,” a close friend predicts . “And that includes ads for products which are health hazards.”