Excel Entertainment’s next film Phonebhoot is a comedy of horrors & a crazy fun adventure that takes pop culture and film situations and turns them on its head to create a quirky world of ghosts and gags.
As part of the marketing campaign, the team has explored a quirky take towards highlighting the unique business idea started by the characters in the film – a ghost capturing service! Imagine this venture actually existed today – ‘Kya aap bhoot pret se pareshaan hai? Call Phonebhoot Now!’ – the tagline for the miss call campaign, along with hilarious parody commercials – conceptualized by Excel Entertainment. The commercials are directed by Pooja Shetty & Neil Pagedar, written by Puneet Chadha and Vishal Dayama who are managed by OML Entertainment Pvt Ltd.
The genre of this film lends itself to the quirk and lighter aspects in the campaign. It’s the story of two crazy, jobless horror-film addicts (played by Siddhant Chaturvedi and Ishaan), one ghost (Katrina Kaif) and their bizarre business idea (a ghost capturing service) called Phonebhoot. What lies ahead is a crazy battle between good and evil.
The tone of the film is interactive, with characters breaking the fourth wall and immersing the audience in banter and adventure At its core Phonebhoot is a story of good vs evil directed by Gurmmeet Singh, produced by Ritesh Sidhwani & Farhan Akhtar & written by Ravi Shankaran & Jasvinder Singh Bath, releasing in cinemas on the 4th of November 2022!
Rhea Wagh Ahuja, Marketing Lead, “The idea was to come up with a campaign as bizarre as the world of the film, while giving it a spin with parody commercials & the miss call campaign – the main hook being – ‘Kya aap bhoot pret se pareshaan hai? Call Phonebhoot now!’ We wanted to immerse people into the world of the film with these content ideas to make the experience more fun and engaging.”