In a shocking though not unfamiliar incident of boxoffice arm-twisting Yash Raj Films is allegedly forcing some multiplex chains to play their current release Jayeshbhai Jordaar, a massive flop which sank on arrival on theatres.
Reportedly when Yash Raj got whiff off the abysmal attendance in theatres and the multiplxes’ plan to replace Jayeshbhai Jordaar with either KGF 2 or Doctor Strange, the production house warned that their next big release the historical Prithviraj would not be given to theatres which withdraw Jayeshbhai Jordaar from exhibition in spite of near-empty theatres.
This is not the first time that a major Bollywood production house has issued such an ultimatum.
“It is common practice for big production houses to issue such ultimatums to keep their dead products alive in the theatres,” a theatre personnel from a leading multiplex chain reveals on condition of anonymity.