Celebrities are often synonymous with fitness and wellness, using their platforms to promote healthy living. Many have become influential advocates for fitness, inspiring millions. Beyond just promoting wellness, they have launched or invested in fitness and wellness brands, blending their passion for health with entrepreneurial ventures, and shaping trends in the industry. As we celebrate International Mind-Body Wellness Day today, let’s highlight celebrities who have invested in or launched their own wellness brands, shaping the industry with their passion and influence.
Virat Kohli
Virat Kohli co-owns Chisel, a gym chain, in collaboration with Cornerstone Sport & Entertainment, his managing agency. He has also invested in Stepathlon Kids, a program addressing fitness challenges faced by children, and promoting healthier lifestyles for younger generations.
Tiger Shroff
Tiger Shroff, renowned for his fitness and flexibility, entered the health and fitness sector by co-founding Prowl in 2018. The brand offers athleisure wear, accessories, and exercise equipment, embodying a dedication to promoting healthier lifestyles. Prowl has emerged as a key player in India’s booming fitness industry.
Ashish Chanchlani
India’s biggest digital star, Ashish Chanchlani, has co-founded OG Beauty, a beauty and wellness brand. OG Beauty embodies Ashish’s personal fitness journey and his passion for wellness. Recently, he made headlines for an inspiring achievement beyond the screen—his remarkable fitness transformation. He shared this transformation with his followers through a before-and-after photo on social media.
Akshay Kumar
Akshay Kumar has become an investor and strategic advisor for fit-tech startup GOQii. The brand’s smartwatch tracks vital health metrics such as blood pressure, heart rate, body temperature, and blood oxygen levels, promoting overall wellness and fitness monitoring.
Shilpa Shetty
Shilpa Shetty launched her health venture Simple Soulful in 2018. app offers yoga, easy exercises, nutritional advice, and dietary services, emphasizing overall well-being in fitness and diet.
Rakul Preet Singh
Rakul Preet Singh, actress and entrepreneur, has invested in Wellbeing Nutrition, a plant-based whole food company. She also owns Hyderabad’s F45 gym chain and has supported various wellness start-ups, championing daily wellness, functional nutrition, and natural nutricosmetics since 2019. In April 2024, she also opened her restaurant in Hyderabad, named Arambam. The unique aspect of the restaurant is its millet-based menu, featuring all your favorite South Indian dishes.
Malaika Arora
In 2018, Bollywood actress Malaika Arora, passionate about yoga and fitness, co-founded Diva Yoga to highlight its benefits. Inspired by yoga’s mental and physical advantages, she aimed to share this ancient practice and promote holistic wellness with the public. The actress is quite the fitness icon for the ladies.
