All three language videos of a single film dominated the top 3 positions on YouTube globally, making it truly a pan-India phenomenon.
The song’ Zinda Banda’ in Hindi, ‘Vandha Edam’ in Tamil, and ‘Dhumme Dhulipelaa’ in Telugu by JAWAN has set a new record. Within 24 hours of its release, it amassed 46 million views on YouTube, making it the most-watched song on the platform in 2023. This figure does not include views from social media or audio streaming platforms.
The celebratory song has received a lot of attention and praise on various platforms and in different languages. What makes this achievement unique is that, for the first time ever, a video featuring three languages from a single film has taken the top three spots on YouTube’s global charts within 24 hours. This accomplishment is unprecedented and highlights the widespread popularity and appeal of JAWAN’s music, which crosses linguistic barriers and captivates audiences around the world.
The music videos for ‘Zinda Banda,’ ‘Vandha Edam,’ and ‘Dhumme Dhulipelaa’ are truly impressive. They feature the legendary Shah Rukh Khan dancing gracefully alongside thousands of girls and his female co-stars from the film. The vibrant and catchy tunes bear the signature style of the acclaimed music composer Anirudh. What makes this release even more special is Shah Rukh Khan’s remarkable feat of lip-syncing the song in all three languages. This adds an extra layer of excitement for fans across the region.
‘Jawan’ is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film will release worldwide in theatres on September 7th, 2023, in Hindi, Tamil, and Telugu languages.
