Tiger Telly is the advertisement vertical under Tiger Baby, dedicated to telling stories through shorter formats, ranging from television and digital commercials to music videos and brand films. Staying true to the Tiger Baby ethos of powerful storytelling, Tiger Telly aims to create content that not only entertains but also resonates with the evolving cultural landscape.
What sets Tiger Telly apart is its commitment to creative collaboration throughout the filmmaking process. By partnering with like-minded creative minds and offering a full suite of creative studio services—including execution and production—Tiger Telly ensures that each project is crafted with precision and passion.
“We want to tell stories in all formats and Tiger Telly is the natural extension for us. We are really excited for all the upcoming collaborations and further exploration through this vertical” said Zoya Akhtar
Projects:
Tiger Telly has already made its mark with a remarkable body of work, including:
Yas Island: A campaign co-written by Zoya Akhtar & Reema Kagti, brings back the nostalgia of a cult classic movie from the Tiger Baby universe, Zindagi Na Milegi Dobara, combined with showcasing the thrilling adventures offered at Yas Island.
Tarun Tahiliani: A fashion film directed by Reema Kagti, celebrating the timeless designs and legacy of the brand – exploring the world of fashion through a new lens.
Tanishq: Main Kya Hain Hain: A music video collaboration with Tiger Baby Records and Tanishq, celebrating the modern bride as she embarks on a new chapter of life—the ultimate wedding anthem.
ARKS: An introduction to Ranbir Kapoor’s lifestyle brand, capturing the essence and identity of the brand in a captivating personal brand film.
Nykaa Wali Shaadi: Tiger Telly’s foray into long-format branded OTT content, created in partnership with Nykaa and Jio, portraying the real-life journeys of four brides in an inspiring docu-series. Four Brides, Four Love Stories! ✨ Nykaa Wali Shaadi Premieres Jan 31 | Nykaa
Vivo: A fresh, youthful take on the brand’s identity, portraying Vivo in a more dynamic and edgy light. vivo Imagine Smartphone Photography Awards | Participate Now!
Ariel: An ad that aligns seamlessly with Tiger Baby’s values, advocating for shared household responsibilities with a thoughtful and modern message.
Spinny: An exciting debut project featuring legendary cricketers in a new light, part of the “Go Far For Your Squad” campaign.
Talking about the projects produced by Tiger Telly, Reema Kagti added “Tiger Telly has already been a part of a variety of projects and we aim to continue doing that, combining short form content with impactful storytelling”
Tiger Telly’s commitment to creative synergy and collaboration allows the venture to produce visually stunning, culturally relevant, and emotionally resonant stories that captivate audiences.
