Deepika Padukone is the queen of Bollywood. The Bollywood diva recently launched her own skincare line called 82°E. Now, the brand has launched two products: a moisturizer called Ashwagandha Bounce and a sunscreen called Patchouli Glow.
While interacting with her fans during an Instagram live session, Deepika Padukone shared why she came up with this name for her brand and why she choose skincare out of anything. However, some on the Internet already seem dissatisfied with not only the name of the brand but also the price points and the promos that preceded the launch.
While the moisturizer is priced at Rs 2700, the sunscreen costs Rs 1800. Other than the price point, some also criticized the way in which the brand was launched, calling it lackluster for a celebrity of the stature of Deepika. Read here!
https://twitter.com/Sherinapoyyail/status/1592731523828318209
Deepika’s skincare line is v blehhhh. Overpriced, basic, and barely efficacious. But what else do we expect from celebrity brands 👌🏽🫠
— BonitaApplebaum (@pysofly) November 15, 2022
deepika’s skincare brand is so unserious sofhxxkh what is the targeted audience because girl aint nobody paying 2700 for 50 ml of moisture when korean skincare is so accessible, affordable and effective
— ri (@sevenaugustine) November 16, 2022
Did Deepika Padukone really launch a serum sunscreen with a 30ml quantity costing ₹1.8k and expect people to buy it because it's her brand???
Let me tell you, skincare gworls make extremely informed decisions while purchasing. You can't rip them off with the celeb factor.
— mai ladies hu (@_meow_meow_plis) November 16, 2022
