Deepika Padukone’s New Self Care Brand 82°E Criticised For Being Over-Priced

Netizens seem dissatisfied with Deepika Padukone’s recently launched her own skincare line called 82°E

Deepika Padukone is the queen of Bollywood. The Bollywood diva recently launched her own skincare line called 82°E. Now, the brand has launched two products: a moisturizer called Ashwagandha Bounce and a sunscreen called Patchouli Glow.

While interacting with her fans during an Instagram live session, Deepika Padukone shared why she came up with this name for her brand and why she choose skincare out of anything. However, some on the Internet already seem dissatisfied with not only the name of the brand but also the price points and the promos that preceded the launch.

While the moisturizer is priced at Rs 2700, the sunscreen costs Rs 1800. Other than the price point, some also criticized the way in which the brand was launched, calling it lackluster for a celebrity of the stature of Deepika. Read here!