If you are someone who vouches for skincare and is immensely serious about your skin’s health then, 111Skin, is something that you probably know about, the brand was launched by British-based cosmetic surgeon Dr Yannis Alexandrides and his partner, Eva Alexandrides; earlier only available abroad has now launched its products in India too.
The bona fide skincare brand is Kim Kardashian and Priyanka Chopra’s favourite from the row. The product has been offered by Dr Yannis to provide the clients with a post-surgery skincare to reduce the after effects.
That being said, now The brand is in partnership with Indian e-commerce giant Nykaa, has officially made its Indian debut. Here in a recent interview Eva gave in details about the brand to Vogue, read to know.
Talking about how the brand happened to be one of the favourites, amongst the celebs, she said, “Our story isn’t one that happened overnight, and it took over 10 years for us to build the brand that you see today. In the beginning, to be honest, we couldn’t have afforded a celebrity endorsement even if we’d wanted on. We’re very, very innovative in spirit, and we put everything we have into product development and innovation. We’ve never had the resources to advertise or to pay anyone [to represent the brand]. Also, because we’ve had so much goodwill from so many people, we never really wanted to align with just one person, because that’s not who we are.”
She further added on how this brand would give the clients clinic like results at home, saying, “Yes, 100% This definitely was already a trend, which we started even prior to COVID. A lot of we our inspiration always comes from the clinic—we just feel that that’s the place where people come looking for solutions. So we don’t need to look at any trend reports to see what are the future products we need to develop, we always just look internally. Clients who were travelling abroad began asking Yannis, “Okay, if I do this procedure, what can I do to prolong the results”, or if they would come and have, let’s say, a chemical peel or a laser, they wanted to maintain, but also prolong the results. So, we had already started working on this. And then when COVID happened, we were already in the production cycle for ampoules, which are seven day treatments. And it was they were very well received, because people began to fall back in love with their skin, and to lean more towards fresh faces as opposed to layers of makeup. It was a good opportunity for us to get to know our clients, and what we understood is that they really wanted to include scientific rituals at home, and they gravitated towards doctor brands because they couldn’t go to dermatologists. The brands that can offer real clinical solutions at home, I think are the ones that are winning.”