Selena Gomez has perfected the art of using her celebrity online. She, like the majority of celebrities, uses social media to keep followers up to speed on her work. In doing so, she’s provided a model for her peers to interact with their own fan bases.
Gomez achieves a better balance than almost everyone else in the industry. She utilizes the photo-sharing site to market her company, but she also shares sensitive and personal details about her relationships and friendships with her fans.
As a consequence, Gomez’s social media presence appears professional, amusing, and, perhaps most significantly, true to her public character. And it’s paid off handsomely for the young singer, actor, and entrepreneur. Gomez has over 200 million followers on Instagram and was named the most-followed star on the platform in 2016. Here are some of her most popular posts to date.
1. I’d like to sell the world a coke
Like peanut butter and jelly, celebrities, companies, and Instagram go together like peanut butter and bread. It’s no wonder, therefore, that Gomez has utilized the social media platform to cross-promote well-known brands. When she does it, though, she does it with style.
2. Fashion forward
Interviews and appearances in high-profile periodicals are an important element of the celebrity lifestyle. Gomez is no stranger to photoshoots, but she seldom posts photographs from them on her Instagram account. That’s just one of the reasons why sharing numerous photographs from the March 2017 edition of Vogue was such a huge deal.
3. Credit where credit is due
Gomez is better than most at displaying her bubbly nature while yet getting down to work. That was certainly the case with this May 4, 2017, Instagram post. At first sight, it appears to be a typical candid photograph of the pop diva and her mother smiling and having fun together. The snap, on the other hand, serves a covert dual purpose.
4. All smiles
Gomez has a hectic schedule, especially while she’s on the road. But she still makes a point to thank her admirers, which is one of the reasons she’s stayed so popular throughout the years. She posted this photo of herself with a little fan backstage on her Revival Tour in August 2016.
5. Leaving it all on the stage
A globe tour is a lot of work. When Gomez and her Revival Tour team hit the road in 2016, she made it a point to bring her fans along for the adventure. She utilized her Instagram account to bring followers up to speed on all of her activities, from backstage images to brief concert snippets.
