Plastic surgery has been performed on celebrities since the dawn of the contemporary concept of fame, but the alleged all-pervasiveness of brow lifts is a recent development. “Perhaps half of my patients may say, ‘I want a Botox brow lift,’ which never happened even six months ago.
Dr. Dara Liotta, a double board-certified facial plastic surgeon in New York who performs around 5 to 10 Botox brow lifts per day, adds, “People didn’t even realize it was a thing.” The operative term here is “Botox,” because we’re not implying that Ariana Grande, who is 26, had her forehead sliced open and surgically pulled up to avoid wrinkles.
For a pinprick and a few hundred dollars, you may have the Botox brow lift that turns you into a Kardashian or one of the millions of Instagram models that look just like them. It doesn’t matter if Kim Kardashian or Bella Hadid have had them (although the plastic surgeons I spoke with assume they have) because a lot more average young people are getting them now.
Endoscopic brow lifts, which involve two to four small incisions behind the hairline to elevate the brow, became more popular in the 1990s. They do, however, leave scars and are performed under anesthetic.
The other factor is Bella Hadid, or more specifically, the type of face features she possesses, either genetically or otherwise. It’s the strange combination of cat eyes, steel cheekbones, and bee-stung lips known as Instagram Face.