The 29-year-old Grammy nominee told Fortune on Tuesday that the first time she received a delivery from the company’s service, she was impressed. The musician told Fortune, “The first time I heard of Gopuff was one night when I was hanging out with some pals at home.” “Someone proposed Gopuff since we needed things from the store but no one wanted to get in the car and drive. The speed with which our order arrived astounded me.” “I started hearing their name and seeing the Gopuff brand all everywhere after that,” she continued.
The singer also spoke about what she expects to work on and invest in in the future, however she did not divulge how much she invested.
“I was overjoyed when the sale finished,” Gomez said, “and it aroused my interest in other parts of the business and investing.” “I’ve got a couple of things up my sleeve for what comes next.”
Gopuff differs from companies such as DoorDash and Postmates, according to Fortune, because the startup, which was formed in 2013, owns the merchandise that is available on its site. The company currently operates 550 micro-fulfillment centres across the United States and the United Kingdom, with deliveries arriving in under 30 minutes.
In addition to the investment, the site will feature ice cream from Gomez’ Serendipity Brands, which she co-owns. SVP Dan Folkman of the company told Fortune, “We’re really excited about collaborating with local brands.”