After dropping her awaited album Rare, Selena Gomez has been constantly in the headlines either for her top-notch style or her agonizing relationship occasions. But today she is the talk of the town for a very surprising reason. The ‘Lose You To Love Me’ singer Selena created buzz on social media by announcing the launch of her beauty brand this year. Making it official on Instagram, Selena Gomez disclosed the name of her beauty brand named Rare Beauty.
Selena Gomez shared a video on her Instagram and announced her launch of the makeup line. She captioned the video by saying she has been working on this special project for two years and requested people to follow the Rare Beauty and become a part of this community. Even though the announcement is a surprise, Selena Gomez has always been a beauty inspiration and there is no denying that.
Things you should know about the line.
When was the beauty line announced?
In August of 2021, Gomez applied for a trademark for the brand but officially announced it on Instagram in Feb 2022.
The inspiration behind the name ‘Rare Beauty’?
The name is a tribute to her song Rare. Selena says “It’s meant to be enjoyed, it is very special. And we are not meant to look like anybody else, we are meant to look like ourselves.”
What will the beauty brand include?
Selena Gomez shared that “There are lots and lots of other things she wants to share with us, but she will be sharing them all within a few months.” But after watching the singer try out different lip shades, a few hints of all the amazing hues we should embellish ourselves with.
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Source: Pink Villa