In 2016, for instance, he gave the Hindi film industry seven of its hits. Every producer’s delight, he has been conspicuous since. From the rapper’s discography, however, you’d maybe find only a dozen tracks you can guiltlessly return to. He is called the undisputed king of non-film music. His chartbusters over the past few years have become more mainstream than Bollywood songs, and he continues to dominate the Hindi-Punjabi music genre with millions of followers swearing by his music style. Even Bollywood has finally realized that it cannot do without him and now the industry is cashing on his popularity. Such is his clout that he was featured amongst the Top 100 Celebrities by Forbes.

Most of rapper Badshah’s music plays during the world’s night shift. Between 11 pm and 1 am, on Fridays and Saturdays, in clubs and house parties, his lyrics fuel the bodies of millennials, making them groove, jump and forget everything except for the here and now. Since 2014, when Yo Yo Honey Singh exited stage left, Badshah, the understudy, has been the star.

The sight of Badshah’s girth, height, and unsmiling face can break up bar fights, but when he genuinely smiles, he transforms into a six-feet- tall teddy bear. He’s like one of those big, imposing men, who melt when they see puppies and tear up when they read Humans of New York.

With 76 million views over the span of one day, Badshah’s new single — Paagal — is trending in seven different countries all over the globe. He has also given many other numerous hits like Tarefaan, DJ wale babu, Abhi toh party shuru hui hai, mercy and many more amazing hits.