The fashion brand Dior has chosen girl band group Blackpink’s Jisoo as its new global ambassador for fashion and beauty.
Blackpink is the most popular K-pop female band in the world, which comprises four members namely Rose, Lisa, Jennie, and Jisoo. And the fashion brand Dior has chosen Jisoo as the face for the fashion brand. She is an actress and singer. And they are quite famous across the world.
The French fashion brand revealed on their Social Media platform that the South Korean actress and popular singer Jisoo is the brand’s new face as she is the inspiration for the designer Maria Grazia Chiuri’s new Collection.
While Jisoo was stated in their post’s captions, it “has an underlying boldness to it that’s felt when the garment is worn. I may seem calm on the exterior, but as an artist, I exert a more powerful attitude on stage.”
While to show Jisoo’s importance to the brand, the fashion brand Dior said, Jisoo “embodies with her singular audacity, the House’s modernity, and the passionate creativity” and she would also “perfectly incarnate the empowering makeup” crafted by Peter Philipa, who is Creative and image director of the fashion brand Dior makeup.
While Dior has already been in a relationship with Jisoo during the Paris Fashion Week, Jisoo featured in the brand’s highest-rated Instagram post and got $614000 in Media Impact Value. And this review was twice the brand’s earlier highest-grossed post.
All these reasons made the brand acknowledge that they should make Jisoo their brand representative. Well, Jisoo’s charm is indeed irresistible.
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