Entertainment has gone the digital way ever since the coronavirus pandemic hit the world. During this time, many films have been releasing directly over the OTT platforms and the demand for music videos have also boomed. The main reason behind music videos becoming a hit is because it has a unique way of storytelling. The latest trend of music videos has not just fascinated Bollywood stars, but it has given many new actors a platform to showcase their talent.
Love and romantic music videos, in particular, have become a massive hit in recent times. Shivam Singh, the founder of TOBC Entertainment has come up with his first music video as a producer. The music video titled ‘Tum Mere Paas’ released on Zee Music Company’s YouTube channel on January 22. The beautiful love song starred Bhavin Bhanushali and Pragya Kodile. While Bhavin has appeared in many music videos and web series, producer Shivam Singh launched Pragya with this song.
‘Tum Mere Paas’ is crooned by Mohammed Irfan who has earlier lent his voice for many Bollywood songs of the films like ‘Kick’, ‘Ek Villain’, ‘Citylights’ and ‘Murder 2’. Directed by Dhruwal Patel and Jigar Mulani, the song beautifully captures the essence of love in its truest sense. Well, this is the first song produced by Shivam, and he has got various other projects in the pipeline. Speaking about the song, Singh said, “I was in love with the concept of the song when I first heard it. I have earlier worked as a dancer and a freelance casting director. With this song, the experience was different as I turned a producer, and there’s so much to learn when you don a producer’s hat.”
The song has already crossed 200K views on YouTube, and it is going strong. The debutant producer after the release of his first song is working on various other projects. Apart from music videos, Shivam Singh is keen to venture into the digital space. “If and when I come across an interesting script, I will surely try my hand at web series”, added Shivam. Well, we wish him lots of luck for his first venture as a producer. We are looking forward to many other projects by Shivam in the coming time.