Sony Pictures Network’s India tour of Australia is a riveting affair for all cricket loving fans. It’s euphoria unbridled as our men in blue, take on the mighty Aussies. Indeed, after a long time, it’s real cricket back on Televisions, with the Aus Vs India matches airing on Sony Pictures Sports Network channels.
Cricket is a religion in our country binding people across age groups, genders & every victory is a festival. And we must confess that after some gruelling days of lockdown, the emotion to see the Indian team battle it out as one unit for the pride of the country, is ecstatic.
We did see tournaments being played with no audience. However, the atmosphere was riveting this time as India took on the Aussies with cricket lovers being on the field to enjoy the unmatched real time experience.
This is the first series where spectators are allowed inside the stadiums, since the pandemic. Yes, maintaining all Covid 19 norms and guidelines, audience has been allowed to watch the games and from the first few matches one can gauge that they had a gala time.
The lights, the stadium, the energy was vivacious as Virat Kohli and his boys showed their might, lifting the spirits of 130 billion Indians back home.
The first two T20I’s- were high scoring affairs- with close finishes and let’s see if in today’s match Australia has the last laugh. This is only testimony to the fact that the coming Test series starting 17th December is going to be very interesting. Test cricket has its own charm and is a true mental and physical test for any cricketer/ team due to its long, gruelling format. It is where the best has to keep their focus intact for long hours to emerge triumphant.
“It is truly the most anticipated event of the year. After a long time we get to see our favourite players in action. It’s great to have some nice family time and enjoy the game,” says Subhash Joshi, a reader of IWMBuzz.com.
Well, the entire country is watching and the response to the tournament has been overwhelming from advertisers as well.
It is reported that Sony Pictures Network is eyeing revenue of Rs 400 crores from this extravaganza, as per Economic Times.
The co-presenting sponsors are Maruti Suzuki, My11Circle, Byju’s, ‘Payments on Amazon.in’ and Vimal Pan Masala. Associate sponsors include Mondelez, MRF, Pernod Ricard, SBI Mutual Fund, Netflix, Ather Energy, Dettol, Cars24 and Pharmeasy.
Impressive!!!
So where are these matches being beamed? Well, Sony Network is airing the matches across six channels, including Sony Six, Sony Ten 1 and Sony Ten 3, and on the OTT service, Sony LIV. The feed is available across English, Hindi, Tamil and Telugu.
Apart from a stellar team line-up, garnishing the match experience are some seasoned commentators.
Audiences have been enjoying the analysis of Glenn McGrath, Harsha Bhogle, Sanjay Manjrekar, Murali Kartik, Mohammad Kaif, Ajay Jadeja, Zaheer Khan, Ajit Agarkar, Virendra Sehwag, Vijay Dahiya and others as panellists and commentators. Allan Border, Isa Guha and Brendan Julian are also part of the presenter team.
Let’s all come together and toast the biggest cricketing extravaganza of the year.
Let’s live the #cricketkaaslirang.