A big update coming in for all fans of IPL who have been keeping a close tab on the auction for the media rights of IPL
As per reports in TOI, the IPL’s media rights auction witnessed a robust bidding for TV and Digital rights of the Indian sub-continent. Reports reveal that he valuation of per match has been earmarked at more than a whopping Rs 100 crore.
Reportedly, Viacom18, Disney-Star, Sony and Zee were involved in long auction battle that remained inconclusive with Package A (India TV Rights) and Package B (India Digital Rights) cumulatively fetching upwards of 42,000 crore ($5.37 billion approximately) and still counting. If reports are to be believed, the final result might not be out late on Monday or Tuesday as the battle for Packages A and B will continue on Monday.
Once it is over, the winner of package B can challenge for Package C which has 18 non-exclusive digital rights game for Rs 16 crore per game and subsequently Package D (Overseas TV and Digital combined rights at Rs 3 crore per game) will come up for bidding.
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