A big update coming in for all fans of IPL who have been keeping a close tab on the auction for the media rights of IPL
As per reports in TOI and India Today, the IPL’s media rights auction witnessed a robust bidding for TV and Digital rights of the Indian sub-continent on day 1. Reports earlier revealed that the valuation of per match earmarked at more than a whopping Rs 100 crore.
Reportedly, Viacom18, Disney-Star, Sony and Zee were involved in long auction battle that remained inconclusive with Package A (India TV Rights) and Package B (India Digital Rights) cumulatively fetching upwards of 42,000 crore ($5.37 billion approximately) and still counting. If reports are to be believed, the final result might not be out late on Monday or Tuesday as the battle for Packages A and B will continue on Monday.
Once it is over, the winner of package B can challenge for Package C which has 18 non-exclusive digital rights game for Rs 16 crore per game and subsequently Package D (Overseas TV and Digital combined rights at Rs 3 crore per game) will come up for bidding.
So, what was the end result? DisneyStar won the TV rights whereas Viacom18 has won the digital rights. The BCCI mopped up a total of Rs 44,075 crores for the rights over the next five years.
What’s your take on this folks? Let us know your views in the comments below and for more updates, stay tuned to IWMBuzz.com