In a special conversation with Yogendra Singh Shekhawat, founders of 11 Sixes (India’s emerging fantasy sports platform), he tells us about his success mantra and importance of company culture. He further tells us how he achieved success in a full-fledged fantasy market following his passion for sports. With a mindset to do something different and passion towards cricket led him to start 11 Sixes in 2020.
The success story of 11 sixes is full of changes and interesting anecdotes, and its founders’ success at building massive companies once again demonstrate that young minds tend to be among the most successful entrepreneurs. ‘11 Sixes’ still exploring as the founders have more plans for its promotion and expansion for all the games.
Bootstrapping their journey, the founders –Yogendra Singh Shekhawat and Tarun Singh Shekhawat embarked in a new adventure with 11 Sixes’ parent company ‘Radialrust Technologies & Media Services Pvt. Ltd’, Digital Marketing & Software Developing Company.
Being a techie, Yogendra was looking for a large industry that had something to do with the internet: Online Fantasy Games – the most obvious businesses that came to his mind. He moved forward with this idea that it has become a successful business today.
Defining Work culture in 11 Sixes:
While answering question about how his journey have come across during the COVID-19 pandemic, Yogendra Singh said, “The pandemic came with many challenges, and we saw many stories of resilience within our community. One of the major impacts of the pandemic has been on the livelihoods of middle-class, and we have been focusing on creating more employment opportunities.”
During interaction, Yogendra Singh defines his company’s work culture. He said, “We accept that it’s truly essential to come up with core values that you can focus on. Also by commit, we mean that you’re willing to hire and fire based on them. Assuming you’re willing to do that, you’re well en route to building an organization culture that is in accordance with the brand you need to build. Everyone on the team plays an equal role. My role is to create the wave and everyone on our team keeps the wave going.”
“Without the much-needed patience and support,many entrepreneurs end up searching for short-term outcomes spend time preparing reports to satisfy the contributors.”
Success mantra for young entrepreneurs:
Sharing tips for young entrepreneurs, Yogendra said, “As you start a business, you need to figure out what are the top 10-20 risks that exist in your business. Success depends so much more on how you execute your idea than what you choose it to be. You want to set goals that you can hit, so when you start hitting them, you can celebrate those wins. People start trusting in your way of projecting the business.”
“The manner in which I consider culture is that modern humans have radically changed the way that they work and the way that they live. Organizations need to change the manner in which they oversee and lead to coordinate with the way that modern people really work and live,” he added.
Great response from users in short time:
Providing the easy, authentic and fun filled services to users has proved the key factor of 11 Sixes’ success. With Randeep Hooda as its brand ambassador, 11 Sixes has millions of users in India. With great response from users since the IPL 2020, India-Australia cricket tour, Big Bash, and recently concluded India-England Test series, many people have confidently invested money and won huge cash prizes. This overwhelming response shows that ‘11 Sixes’ is on a path of success.
With an exceptional interface of games and awe-inspiring promoting strategies, 11 Sixes has set up its own fan base in a short timeframe. It has a solid presence in the online fantasy games market, competing with several established brands like Dream11, MyTeam11, or My11Circle. The startup’s sensational, and dependable administrations services have made a mark, offering a protected method for online gaming.
Talking about the statistics, 11 sixes have seen a boom in its popularity since the starting. Over 2,50,000 downloads were recorded last month. Apart from this, 11 sixes have super-fast withdrawal process where your money is credited to your bank account within 24 working hours. Other features include – less competition in comparison to alternative apps which means more chances to win, 24×7 professional customer support team that help users with all your queries.
Thought behind the success of 11sixes:
Shekhawat brothers shared their aim and thought behind the success of 11sixes, “We have developed 11Sixes to provide clean, enjoyable user interface and offering real cash winning to fantasy sports lovers. We are new in this field, so we have to face many upcoming & difficult challenges with our competitors, but we are determined & filled with hope & positivity that we will face it with triumph.
“Millions of people around the country are playing and winning real cash prizes on our app daily. We are also working on constant improvements to provide better experience to the users, as people are moving towards digital media.”
Made in India
The Indian app market has seen a surge after the Indian government banned over 50 Chinese apps, urging developers across the country to develop “Made in India” apps not only for users in India, but also around the world.
With increased smartphone usage and with over 900 million internet users predicted by the Niti Aayog, India will sure need more app developers to build “Local to Global” products. One of the latest examples of this is the popularisation of 11 Sixes as it is offering a new ‘Made in India’ marketplace for all Indian users through its fantasy platform.
Praising ‘Make in India’ initiative, Yogendra said, “We are surrounded by amazing engineering talent in India, it takes an alternate attitude to work in a new business. While recruiting developers, we are searching for the most talented as well as the most reliable individuals.”
Hire the talented people
Yogendra shares the key importance he gives to hiring and retaining the right people, the ones who’re in it for the long-time and don’t need much oversight. He adds that they made sure that the employees get the top-of-market salary.
