India’s one of the most prominent fashion designers Shantnu & Nikhil recently introduced a new concept under their S & N by Shantnu Nikhil label – “Shantnu Nikhil Cricket Club”.
Recently, a behind-the-scenes clip was released on social media that feautured cricketer Shubman Gill among other models who looked absolutely buzz-worthy while shooting for the campaign.
Well, the ‘Shantnu Nikhil Cricket Club’ is a long-awaited dream of the designer, inspired by their love for cricket and a vision to connect the sport to lifestyle promise. Since sport as a medium has had an incredible impact on how the designers carved their journey has been one of the stronger virtues of their design philosophy.
Now, Shantanu and Nikhil are proud to present a fashion vocabulary which speaks the language of spunky, young urban India merged with a powerful sporting culture.
The campaign for Shantnu Nikhil Cricket Club is headlined by cricketer Shubman Gill as he fits perfectly for the representation of the young, urban vibe of this new “cricket style” brand.
From essential sartorial pieces like the genteel retro-doused varsity jackets, suave crested sweatshirts, sweater vests, classic and yet elevated cropped polos to classic pick me up accessories – neckerchiefs, bucket hats, belts, the SNCC infiltrates the modern-day wardrobe with a vision of easygoing everyday dressing.
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